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Here’s the lowdown on what you need to look out for when making your own card in order to avoid this tragedy. Clarity: What’s worse than a poorly made card is a card that’s difficult to read. Make sure that you provide clarity on your business card. You’ll need to have the key information you wish to convey to its recipient such as your name, contact details, professional skills, business nam...

1. Messaging The first thing you’ll want to do when creating a logo is identify the message you are trying to convey. Start by thinking about what it is you do and how you do it. From there, come up with a list of symbols that reflect this process, product or service, and then select one that’s the best fit. For example, a pen and paper could match a copywriting agency, while a computer screen...

Colours spark emotion It’s no secret that humans are deeply emotional. From the moment we are born our brains begin forming connections with the things around us and processing information based on how we feel. A strong colour may create fear or distress, while a soft, neutral one may nurture and calm. This understanding can be applied to the colours that you use for branding, as choosing the r...

Catalogues are a great bridge between print and digital What do we mean by this? Well, getting something into the hands of a passer by is a great way to break that initial contact barrier. A crowd of busy commuters on the way to work may well skip straight by a billboard promoting a particular website, however, when something physical is dropped into their hands then it can really grab their at...

The printer It’s safe to say that not much printing would get done without the printer itself. So that’s why we’ve started with the most important piece of equipment. Commercial printing can involve everything from traditional offset printers that use aluminium plates for inking to state-of-the-art digital machines that utilise the latest technology. Interestingly, the latter involves no direct...

What is digital printing?  Digital printing is a modern process that involves sending digital files directly to a printer, such as an inkjet or laser model. It differs from traditional methods in that there is no actual transfer of ink onto a page via a printing plate. Instead, digital printers read formulas that represent how an image should look and be produced. They detect pixels in the digi...