The essentials of an effective business card people will keep!

With more and more people focusing on their websites and social media accounts, it may be tempting to think the good old business card has become more of a marketing “excess” rather than a necessity, however, that couldn’t be further away from the truth. 

Business cards are a powerful tool that can provide an excellent icebreaker in bringing in new business. However, bad ones can make or break a business deal. In fact, stats show that 39% of people won’t do business with someone who has, what appears to be, a cheap business card.

The essentials of an effective business card people will keep!

The essentials of an effective business card people will keep!

Here’s the lowdown on what you need to look out for when making your own card in order to avoid this tragedy.

  • Clarity: What’s worse than a poorly made card is a card that’s difficult to read. Make sure that you provide clarity on your business card. You’ll need to have the key information you wish to convey to its recipient such as your name, contact details, professional skills, business name etc. Be sure to use a font that is large enough to read and a logo so that your company is easy to recall should the need for your services arise in future. Every card has two sides, so be sure to utilise both in order to make use of all surface space. That being said, engage with a designer regarding the best means of spacing out your details so that the card is visually attractive over all. 
  • Creativity: If you’re handing out your card at an event where hundreds of cards will pass through hands, you’ll benefit from a little card creativity. Why use a standard white rectangle when you can set yourself apart with a circular card, a square shaped one or even one foiled with metallic embossing. The more creative your card is the more memorable you’ll be to the recipient. The key to a good creative card will also be to ensure that it can still fit in a standard wallet. Otherwise you may risk it being left behind if the recipient can’t fit it in his/ her pocket. Other creative options that may make all the difference can be in choosing interesting textures, engaging graphics or even punching shapes into the card’s surface. The possibilities are endless. 
  • Quality: Once again, you’ll need to ensure that your cards are good quality. That doesn’t necessarily mean that they need to be printed on the most expensive stock or hand made by artisans; They simply need to be on a sturdy stock that can handle any creative designs you apply to it. It’s also important that any imagery attached to your card is clear and well designed. Be sure to also treat your cards with care by storing them safely to avoid wear and tear before they’re handed out. A custom box may be helpful for this. 

The friendly staff at Half Price Printing can help you create the perfect card that captures your brand. Get in touch with us to learn more about our service and what we offer.