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How to Choose Your Brand Colours
How to Choose Your Brand Colours
Colours spark emotion It’s no secret that humans are deeply emotional. From the moment we are born our brains begin forming connections with the things around us and processing information based on how we feel. A strong colour may create fear or distress, while a soft, neutral one may nurture and calm. This understanding can be applied to the colours that you use for branding, as choosing the r...
Why Catalogue Printing is Here to Stay
Why Catalogue Printing is Here to Stay
Catalogues are a great bridge between print and digital What do we mean by this? Well, getting something into the hands of a passer by is a great way to break that initial contact barrier. A crowd of busy commuters on the way to work may well skip straight by a billboard promoting a particular website, however, when something physical is dropped into their hands then it can really grab their at...
Interesting Facts About Commercial Print Equipment
Interesting Facts About Commercial Print Equipment
The printer It’s safe to say that not much printing would get done without the printer itself. So that’s why we’ve started with the most important piece of equipment. Commercial printing can involve everything from traditional offset printers that use aluminium plates for inking to state-of-the-art digital machines that utilise the latest technology. Interestingly, the latter involves no direct...
Digital Printing: Everything That You Need to Know
Digital Printing: Everything That You Need to Know
What is digital printing?  Digital printing is a modern process that involves sending digital files directly to a printer, such as an inkjet or laser model. It differs from traditional methods in that there is no actual transfer of ink onto a page via a printing plate. Instead, digital printers read formulas that represent how an image should look and be produced. They detect pixels in the digi...
How is Ink Created?
How is Ink Created?
Ink is specially made to suit particular surfaces. What exactly is ink, and how is it made? Read on to find out more.
The History of Printing
The History of Printing
Early printing Some of the earliest forms of printing stretch back as far as 3500 BCE when documents written in clay were certified with cylinder seals. Historians believe that this sort of work was carried out by the Persian and Mesopotamian civilisations. Woodblock printing wasn’t far behind and is thought to have originated in China. This process involved carving an image into a piece of woo...