3 Reasons to invest in good signage and graphic design

If you study the world’s best brands and businesses causing a stir, you’ll find the most successful are those that have their brand identity down pat. Not only do they all have an aesthetic that truly speaks to their target audience but they’re able to tell their unique stories through their marketing in a personalised way.

3 Reasons to invest in good signage and graphic design

3 Reasons to invest in good signage and graphic design

That’s why good signage and design plays such an integral role in a business’ overall success. Ensure that you’ve captured your brand’s voice and your marketing collateral will be easier to execute and more effective. Great, bespoke signage will help with your…

  • Engagement: While sharing your business name on a foiled business card, or fancy flyer can help get your name out there, your audience will be more inclined to engage with your business and remember you if your overall design looks appealing. Think about the kind of vibe you’re wanting to exude from your company and how to express that through your chosen colours and illustrations. You’ll boost your engagement and get the right type of people wanting to connect with you and find out more if your designs and signage are engaging. 
      • Branding: Good design and signage is much more powerful than many businesses realise. By consistently creating collateral that showcases your uniformed colours, logo and copy, your brand will be more easily recalled when customers are in need of your particular services. Furthermore, the more effort you put into tightening your brand identity (i.e. your chosen fonts, particular set of visuals) the more easily customers will be able to identify you through your specific logo, colour palette etc. 
  • Professionalism: With consistent branding achieved, you’ll also be perceived as more professional if your graphics, prints and signage follow a set of strict guidelines. Appearing more professional instills more trust within customers regarding your brand. It also has the effect of making your company appear more like experts in your field. “Loose” branding that doesn’t meet the mark of consistency can have the opposite effect. Don’t settle for anything less as you’ll benefit from this in the long run. 
  • These outcomes will be key in ensuring the longevity of your business and future success. Not only will your marketing efforts convert better with excellent signage and graphics that speak to your target audience, but you’ll be able to create a sense of pride amongst staff and yourself with designs that truly capture your company spirit. Let us help you accomplish just that!

    Our team at Half Price Printing are dedicated to ensuring you get the best signage and printwork and the best price possible. Our friendly staff are ready and able to help you choose the best options for your ambitions and support you throughout your experience with us. Feel free to contact us about your project and we’ll be sure to help!